Why crunching the numbers will never replace building relationships. The world of Big Data has penetrated the daily workflow for commercial teams in a multitude of ways. Many patient data companies have merged with clinical research organizations. The resulting...
Rep versus SAM Influence and Engagement: While your primary care and specialty rep sales forces may be the main focus in getting the field ready to engage with customers during launch time, they may in fact be the less important group to start with. Why? Because there...
With all of the changes we’ve seen over the past year, one thing is for sure – sales teams have been reduced and redefined worldwide. Being forced to do more with less, many organizations realize they need to shift from tactical selling to strategic...
The call for change….. As more companies take on the challenge of implementing SAM globally, it’s inevitable that the change factor comes up. And so it should. From Clarity’s perspective, it’s not a matter of if things need to change in the way your commercial...
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