Product Launch SuccessAssured trajectories. Aligned brand and commercial teams. The elimination of guesswork. Ensuring product launch success with critical insight management.
Are product revenue trajectories a forgone conclusion?
They should be because once new products are launched, revenue trajectories are very difficult to change. But pre-launch preparation needs to include more than just the “4 Ps.” Collaborative account planning, customer due diligence, team governance, CRM functionality and performance coaching, all need to be in the mix of planning activities if revenue trajectories are to be maximized.
Are you seeing cracks in your product strategy dam?
Many pre-COVID-19 go-to-market strategies were working as planned. Under strain of shifting business and stakeholder needs perhaps but still working. Now, these strategies have fallen into the ether, leaving commercial organizations trying to plug intensifying leaks in the product launch dam.