How you reward Strategic Account Managers is seen as a critical ingredient in the overall success of any Strategic Account Management SAM strategy. The role of a strategic account manager requires effective coordination of a web of complex activities. The idea...
Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific...
Our Objections Handling and Commitment cards address 5 common objection techniques from Key Decision Makers and outlines methods to gain commitment from KDMs. Sometimes the complexity of our sales environments makes us forget that the simplest approach is often the...
The primary purpose of the Medical Science Liaisons (MSLs) is to establish and maintain peer-to-peer relationships with leading physicians, referred to as Key Opinion Leaders KOLs, at major academic institutions and clinics. Define better strategic customer engagement...
R&D and commercial teams have operated in silos for years. however, pharma and medtech companies are beginning to recognize that these two teams are actually a match made in heaven. historically, research and development and commercial activities have been...
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