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Strategic customer engagement. A must have plan

Strategic customer engagement. A must have plan

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? You’re not alone. In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by...
Customer Alignment: 3 Key Insights!

Customer Alignment: 3 Key Insights!

The feedback from our clients is consistent. Access to decision-makers is getting more difficult. More consolidation; more complexity; more competition. New buyers; new buying criteria & processes; new players. The old approaches aren’t working and glossy...
Moving Customer Engagement Forward in a New Era

Moving Customer Engagement Forward in a New Era

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at...

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