Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? You’re not alone. In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by...
Most of us don’t like change or are resistant to it. Just thinking about change causes us stress! We prefer to maintain things as they are vs the unknown of the future caused by change. We might deceive ourselves and say we embrace change, but in reality, it’s a...
Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Around the world, Systems, hospitals and primary care centers are no longer accepting calls from pharma field teams. In response to this challenge,...
Patient centricity is the new strategy everyone in pharma and medtech is talking about. While advocating patient centricity is á la mode, is it effective? Our latest blog post explores why pharma and medtech companies need to shift the focus onto patients to survive...
Understand IDN’s is paramount to success Cost Management is a Priority One of the key drivers of forming IDNs is to leverage their size to negotiate prices. This results in fewer, larger accounts with greater market power. Pharma and medtech companies...
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