Pharma Strategic Account Managers -Data vs. Discussions
Why crunching the numbers will never replace building relationships. The world of Big Data has penetrated the daily workflow for commercial teams in a multitude of ways. Many patient data companies have merged with clinical research organizations. The resulting...
5 Ways to Re-think the Role of the Sales Force at Launch
Rep versus SAM Influence and Engagement: While your primary care and specialty rep sales forces may be the main focus in getting the field ready to engage with customers during launch time, they may in fact be the less important group to start with. Why? Because there...
7 Biggest Questions Of Market Access In The Life Sciences Industry
At Clarity, we’re here to help our clients achieve success, and to do that, we need to know what are the real issues and barriers of the field-facing account teams that affect their sales and market access. We commissioned a client survey, and the results contain...
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