R&D and commercial teams have operated in silos for years. however, pharma and medtech companies are beginning to recognize that these two teams are actually a match made in heaven. historically, research and development and commercial activities have been...
Market access challenges are different nowadays. They are now a complex process that Life Sciences and MedTech companies go through to get their medicines or medical devices on the market to benefit potential patients and market access stakeholders. Entering the right...
SHow can commercial excellence be different? 4 ways which describe this situation. Budget constraints across all industries in recent years have forced organizations to find new ways to grow their top and bottom lines. in the healthcare industry; cost containment...
Rolling out global consistent account management models is by no means a simple task. The necessity of implementing a model which is consistent across all regions is increasingly becoming a priority for pharma companies. The Journal of the National Account Management...
Patient centricity is the new strategy everyone in pharma and medtech is talking about. While advocating patient centricity is á la mode, is it effective? Our latest blog post explores why pharma and medtech companies need to shift the focus onto patients to survive...
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