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What are the 4 Zones™ of Customer Engagement?

What are the 4 Zones™ of Customer Engagement?

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework of industry-leading best practices for strategic account management. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices...
Strategic customer engagement. A must have plan

Strategic customer engagement. A must have plan

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? You’re not alone. In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by...

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