3 STRATEGIC IMPERATIVES for PHARMA
As much press as there’s been lately on issues like pricing transparency, regulatory pressures and the digitization of patient empowerment, these are not strategic imperatives. Big headaches for Pharma executives maybe; but they’re the not the forward-looking,...
How To Continue The Evolution Of Pharma Strategic Account Management?
Nowadays, as the pharma industry faces an even faster decline in available HCP access and detailed discussions, the pressure to develop a proper Pharma Strategic Account Management organization intensifies. Many pharmaceutical manufacturers and their commercial teams...
5 Ways to Re-think the Role of the Sales Force at Launch
Rep versus SAM Influence and Engagement: While your primary care and specialty rep sales forces may be the main focus in getting the field ready to engage with customers during launch time, they may in fact be the less important group to start with. Why? Because there...
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