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Patient Centricity – A Strategy for Success

Patient Centricity – A Strategy for Success

Patient centricity is the new strategy everyone in pharma and medtech is talking about. While advocating patient centricity is á la mode, is it effective? Our latest blog post explores why pharma and medtech companies need to shift the focus onto patients to survive...
3 STRATEGIC IMPERATIVES for PHARMA

3 STRATEGIC IMPERATIVES for PHARMA

As much press as there’s been lately on issues like pricing transparency, regulatory pressures and the digitization of patient empowerment, these are not strategic imperatives. Big headaches for Pharma executives maybe; but they’re the not the forward-looking,...
The Customer Engagement Challenge

The Customer Engagement Challenge

Access continues to be an issue for field facing teams, even with the shift to digital customer engagements. Most HCPs have gotten used to digital engagements and have no desire to go back to prior sales models. Despite this, field teams are hoping in person will...

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