New-age Relationship Management in Corporate Banking
With COVID and beyond, the rules have been re-written for how to fortify and extend strategic customer relationships in global financial services.
The rise of FinTechs was already leaving corporate banks feeling the heat. Now, with a global pandemic forcing RMs to engage with stakeholders in virtual only settings, global financial services firms are in danger of losing their grip on the most important account and customer relationships.
With COVID-19 re-shaping both go-to-market strategies as well as on-going customer engagement, it's time to come up with a new approach for developing RMs and enabling them to mean more to their stakeholders in a virtual world. Having a well-defined Digital Engagement Roadmap can help you succeed in the "new normal."
As global politics continue to alter trading patterns between countries, new supply routes and arrangements are being developed for which "traditional" corporate banks may not be ready. For compliance and other reasons, corporate banks continue to retrench globally at the very time clients have needs that are expanding beyond their home markets.
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