Effective ways to increase access to healthcare stakeholders by 350%
Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Around the world, Systems, hospitals and primary care centers are no longer accepting calls from pharma field teams. In response to this challenge,...
UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS
3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Why? Because the changing dynamics make it more complex day by day. Let’s take the ecosystem definition as an example...
Moving Customer Engagement Forward in a New Era
Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at...
Revolutionise Your Reward Scheme for Strategic Account Managers
How you reward Strategic Account Managers is seen as a critical ingredient in the overall success of any Strategic Account Management SAM strategy. The role of a strategic account manager requires effective coordination of a web of complex activities. The idea...
Recent Comments