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Strategic customer engagement. A must have plan in 2021
Strategic customer engagement. A must have plan in 2021 in order to achieve a +350% increase in access to healthcare stakeholders.
read moreGet everyone on the bus with strategic customer engagement
Get everyone on the bus with strategic customer engagement in order to achieve a +350% increase in access to healthcare stakeholders.
read moreEffective ways to increase access to healthcare stakeholders by 350%
Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Around the world, Systems, hospitals and primary care centers are no longer accepting calls from pharma field teams.
read moreUNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS
Customer-facing account teams still try to develop business with a product-focused mentality at the same time that healthcare stakeholders wrestle with challenges; the timing and context of which, render product-centric approaches a distraction.
read moreMoving Customer Engagement Forward in a New Era
The idea behind a well-structured KAM reward program, is that the recipient should be compensated in alignment with the value they bring to their organisation’s customer engagement efforts and their individual performance. So, why shouldn’t KAMs be compensated for the time they invest in each account?
read moreRevolutionise Your Reward Scheme for Key Account Managers
The idea behind a well-structured KAM reward program, is that the recipient should be compensated in alignment with the value they bring to their organisation’s customer engagement efforts and their individual performance. So, why shouldn’t KAMs be compensated for the time they invest in each account?
read moreCustomer Alignment: 3 Key Insights!
The feedback from our clients is consistent. Access to decision-makers is getting more difficult. More consolidation; more complexity; more competition. New buyers; new buying criteria & processes; […]
read moreAccount Management Training for Medical Affairs
Why train Medical Science Liaisons in account management? MSL’s don’t need to understand the account management process, right? Wrong. The time has come for […]
read more5 Objection Handling Techniques to Gain Commitment
Our Objections Handling and Commitment cards address 5 common objection techniques from Key Decision Makers and outlines methods to gain commitment from KDMs.. Sometimes the […]
read more5 Quick Tips for MSL When Engaging KOLs
We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s. The primary purpose of Medical Science Liaison […]
read moreMarket Access Challenges
Market access is facing different challenges. It is a complex process that pharma and biotech companies go through in order to get their medicines/medical devices […]
read more4 Ways Commercial Excellence is Different: Europe vs USA
How can commercial excellence be different? 4 ways which describe this situation. Budget constraints across all industries in recent years have forced organizations to find […]
read moreGlobal Account Management Models
Rolling out global consistent account management models is by no means a simple task. The necessity of implementing a model which is consistent across all […]
read morePatient Centricity – A Strategy for Success
Patient centricity is the new strategy everyone in pharma and medtech is talking about. While advocating patient centricity is á la mode, is it effective? […]
read moreCross functional collaboration within account teams in Pharma
What do pharma teams need to understand in order to move in the direction of streamlined cross functional collaboration? The need for multiple account-facing and […]
read moreThe Health Care Ecosystem Impact
What impact does the health care ecosystem have in the midst of these hard times? Like everything else in health care these days, the approach […]
read more3 STRATEGIC IMPERATIVES for PHARMA
As much press as there’s been lately on issues like pricing transparency, regulatory pressures and the digitization of patient empowerment, these are not strategic imperatives. Big headaches […]
read moreHow to effectively engage with IDNs
Understand IDN’s is paramount to success Cost Management is a Priority One of the key drivers of forming IDNs is to leverage their size […]
read more12 Do’s and Don’ts of Global KAM Implementation
The following is a set of key findings and recommendations from Clarity Engagement Solutions in terms of “what works” and “what doesn’t work” when endeavoring on […]
read moreThe Discovery and Validation Checklist EVERY KAM Needs to know
One of the most common mistakes KAMs and reps make is spending too much time and resources on opportunities that are not a good fit for […]
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