Get everyone on the bus with strategic customer engagement
Most of us don’t like change or are resistant to it. Just thinking about change causes us stress! We prefer to maintain things as they are vs the unknown of the future caused by change. We might deceive ourselves and say we embrace change, but in reality, it’s a...
Effective ways to increase access to healthcare stakeholders by 350%
Pharma companies and healthcare ecosystems are now slowly emerging from a corona lock down of astronomic proportions. Around the world, Systems, hospitals and primary care centers are no longer accepting calls from pharma field teams. In response to this challenge,...
UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS
3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Why? Because the changing dynamics make it more complex day by day. Let’s take the ecosystem definition as an example...
Recent Comments